Rayban x Meta:

Holiday Billboard

Look at it from another angle

The Time Square corner billboard adds another layer of illusion over CG and so makes an unexpected viewing experience possible. By merging the illusion of space with a spatial screen we got to play with an array of new possibilities.

  • 3D Modeling
  • FX
  • Lighting & Shading
  • 3D Animation

Brand: Rayban x Meta

Agency: BBDO New York

Digital Production Company: UNI_VERSE Studio

Creative Direction & CGI Production: UNI_VERSE Studio

3D Animation: Roald van der Meer, Blaz Miklavcic, Daan Dominic