Rayban x Meta:
Holiday Billboard


Look at it from another angle
The Time Square corner billboard adds another layer of illusion over CG and so makes an unexpected viewing experience possible. By merging the illusion of space with a spatial screen we got to play with an array of new possibilities.
- 3D Modeling
- FX
- Lighting & Shading
- 3D Animation


Brand: Rayban x Meta
Agency: BBDO New York
Digital Production Company: UNI_VERSE Studio
Creative Direction & CGI Production: UNI_VERSE Studio
3D Animation: Roald van der Meer, Blaz Miklavcic, Daan Dominic